How to Recognise Propaganda in Elections and Marketing

This educational video shows the propaganda techniques used in elections/marketing and how to evaluate them. The general techniques used are listed below:

  • Glittering Generalities
  • Transfer
  • Name Calling
  • Card Stacking
  • Testimonial
  • Plain Folks
  • Band Wagon

Understanding these techniques is the first step in identifying propaganda techniques. The second step is knowing the purpose of these techniques. Most propaganda is used to persuade people into believing something, to do something or to buy something. The 3rd step is to get the facts. The 4th step is to weigh the facts against the purpose and technique. When evaluating propaganda it is good to get as many different points of view as you can.